Bumblebeeworks was our first shot at the "Do It Yourself" hosting market. The most difficult part about developing a system for inexperienced users is that the developers are very experienced. It is hard for an expert to make something simple for a business owner, because for the expert, everything is simple.
BumblebeeWorks may have been overly simplified and in our zeal to make it user friendly, we clipped out alot of functionality that many businesses needed. It does provide a whopper of a shopping cart with a 1000 item capicity, however the page building features lack real broad appeal.
Within the first year clients began to ask for more features. As they learned more about running a website they quickly began to outgrow the limited ability that bumblebeeworks offered them.